One Million Pages of Inspiration A celebration of our imagination

Technological Inspiration
Ushuaïa; The Unexpected Hotel
Ushuaïa; The Unexpected Hotel

 6 September 2011 – Ibiza is already offering high quality experiences for decades! Luckily with the upcoming access to RFID technology and the integration of social API’s new opportunities to WOW its guest rise to the surface. The first hotel to take these inspiring technologies to the next level is Ushuaïa Ibiza Beach Hotel. They [...]

Al Noor; See Potential, Not Disability
Al Noor; See Potential, Not Disability

2nd September 2011 – To raise positive awareness for people with special needs the Al Noor Training Centre in Dubai came up with a very inspiring campaign. By using the globally recognized disability symbol of a wheelchair in an innovative way they were able to pinpoint everything what people with special needs are capable of [...]

True Affection; World’s Biggest Hug
True Affection; World's Biggest Hug

19 August 2011 – In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise awareness on the problem of sexual exploitation of children and adolescents and to mobilize the Brazilian society to act against it, the True Affection (Carinho de Verdade) campaign has been launched. To gain the highest impact a [...]

Ariel; Big Stain
Ariel; Big Stain

15 August 2011 – To demonstrate the cleaning power of Ariel to the game-loving Chinese masses, Ariel came up with their Big Stain campaign. A campaign in which people were invited to play the ‘stain and clean’ game at shopping malls and other locations across the country. The ‘stain and clean’ game involved the world’s [...]

Foodzy; You are what you eat
Foodzy; You are what you eat

 5 July 2011 – It’s fun being healthy! We are all aware of the positive benefits of leading a healthy life, yet it is still quite a challenge to maintain a healthy lifestyle or even start losing weight. That is why Foodzy has come up with a great tool to keep  track of what products [...]

WWF; Save as WWF
WWF; Save as WWF

 4 July 2011 – Every day entire forests are cut down to make paper. Paper that in many cases is senselessly used on documents which aren’t even read. So to stop unnecessary printing and encourage a new awareness about the use of paper, WWF (World Wildlife Fund) has developed a new, green file format; ‘.WWF’. [...]

Pedigree; Doggelganger
Pedigree; Doggelganger

 16 June 2011 – Pet overpopulation is a problem around the world, and New Zealand is no exception. Every year all around the country, thousands of dogs are lost and abandoned. They’re left to wander the streets, hereby facing a future that is far from bright. That is why Pedigree has launched the Pedigree Adoption [...]

Teddy Bear Museum; The Footprint Poster
Teddy Bear Museum; The Footprint Poster

16 June 2011 – ‘Don’t turn away what your indifference trampled’. In South Korea, about 1140 bears are kept in small and dirty cages for medical purposes. The reason behind maintaining this type of ‘bear farming’ is that people do not realize what bad influence their indifference upon this matter has on bears. So in [...]

Intel; The Museum of Me
Intel; The Museum of Me

7 June 2011 – If you ever wondered what an exposition about yourself would look like, then this is the moment to find out. With ‘The Museum of Me’ Intel gives you the opportunity to create a visual archive of your social life. This is done by compiling a three-minute long video which showcases all [...]

Mc Donald’s; Pick n’ Play
Mc Donald's; Pick n' Play

6 June 2011 – Mc Donald’s has taken the next step within the area of outdoor billboard marketing. Using a large interactive screen the Pick n’ Play campaign offers an engaging small-game in which people can win their favourite Mc Donald’s treat. By using the latest mobile technologies people are able to connect their smartphone [...]

Mercedes-Benz; Tweet Race
Mercedes-Benz; Tweet Race

2nd June 2011 – Mercedes-Benz has captured the power of Twitter with the world’s first Twitter fuelled race. With this race four teams were challenged to generate as much Twitter activity as possible in order to get their Twitter-controlled car moving and win an all-new 2012 C-Class Coupe. Over a three-day period, all teams earned points [...]

Turkcell; Tweet More
Turkcell; Tweet More

28 May 2011 – Mobile internet has not been very popular amongst general users in Turkey. Yet Turkcell was planning to launch new smartphones bundled with mobile internet. In order to make this introduction work they wanted to create awareness amongst internet users who would be interested by tapping into the home ground of Turkish [...]

Beachmasters; Blurshirt
Beachmasters; Blurshirt

26 May 2011 – In this digital era everyone’s got a camera-phone connected to the internet in his pocket, so pictures of your night-time escapades can be published on the web in a matter of minutes. Especially while being at a great beachparty, stuff might happen that you do not want your parents or your [...]

Unicef; Donate a Word
Unicef; Donate a Word

25 May 2011 – Lisa Zeitlhuber and Katharina Schmitt from the Miami Ad School have designed the ‘Donate a word’ campaign as a concept to raise money and awareness for the UNICEF education program. The campaign utilises the spelling feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a ‘Donate this [...]

Stadsmission; Homeless Banners
Stadsmission; Homeless Banners

25 May 2011 – Stadsmission’s ambition is to help the homeless of Stockholm. In order to do this Stadsmission is dependent on donations, so one of the organization’s main challenges is getting its message out, without too much media spending. ‘Homeless Banners’ does just that. The campaign is based around a blank, homeless banner with [...]

Magnum; Pleasure Hunt
Magnum; Pleasure Hunt

16 May 2011 – Magnum’s Pleasure Hunt is an inspiring online experience that takes participants on a journey across the internet in search of the ‘ultimate pleasure’. Using a keyboard, players control a beautiful young woman, to navigate her through a series of replica websites, interacting with each site and collecting bonbons to score points [...]

Ben & Jerry; Fair Tweets
Ben & Jerry; Fair Tweets

11 May 2011 – Twitter users hardly ever use all 140 characters. That’s not very fair. So what if you could put all those leftover characters to good use. Now that would be fair. That’s why Ben & Jerry recently has introduced Fair Tweets; a one of a kind twitter application that takes your unused [...]

Axe; Even angels will fall
Axe; Even angels will fall

11 May 2011 – Axe has taken a new step in brand activation with their ‘Even angels will fall’ campaign. Obviously the commercial has an inspiring emotional layer, yet the way they used this power to deepen the relationship with its customers is remarkable. For example in The Netherlands Axe has introduced the additional ‘Heaven [...]

Heineken; Star player
Heineken; Star player

28 April 2011 – Heineken has recently announced the launch of StarPlayer, the live football game that lets fans watch UEFA Champions League matches on television whilst playing it in real-time on a computer, iPhone or iPod touch. StarPlayer is an inspiring ‘dual screen’ digital initiative from Heineken which transforms TV watching into a social interactive experience for [...]

KLM; Tile & Inspire
KLM; Tile & Inspire

27 April 2011 – Today KLM has launched their newest Facebook initiative “Tile and Inspire”. With this campaign KLM invites people from all around the world to design their own Delftware Tile. All of the contributions will be judged by an international jury and the most inspiring ones will find their way onto a real Boeing 777-200. [...]

The art of moving people
The art of moving people

20 April 2011 – Business has grown hopelessly out of touch with the people it should be serving. ‘The art of moving people’ is an attempt to address this situation in order to inspire companies to reinvent themselves as Experience Innovating Brands.

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One Million Pages of Inspiration is a celebration of our imagination. The aim is to collect 1.000.000 inspiring stories, which help us to co-create a more beautiful tomorrow.
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