One Million Pages of Inspiration A celebration of our imagination

Storytelling
Levi Strauss; Go Forth
Levi Strauss; Go Forth

 5 September 2011 – Already a couple of years ago Levi’s started its Go Forth campaign, starting with their brand manifesto; I am the new American Pioneer, Looking forward, never back. No longer content to wait for better timer… I will work for better timer, ’cause no one built this country in suits. All I [...]

Coca Cola; Future Flames
Coca Cola; Future Flames

 1st September 2011 – The flame carried by Olympic Torchbearers is the most iconic symbol of the Olympic Games. With the Olympic Games coming up in London Coca Cola has started a nationwide search for ‘Future Flames’. A Future Flame is someone who possesses a burning passion – something they are really into and therefore [...]

Dance4Life; Start Dancing, Stop Aids
Dance4Life; Start Dancing, Stop Aids

 15 July 2011 – Half of the new HIV infections every day are among youngsters under the age of 25. Not only are they the most affected by HIV, they also have never known a world without it. So in order to fight aids, these youngsters have to be a part of the solution. That [...]

Sensation; Celebrate Life
Sensation; Celebrate Life

 8 July 2011 – World-renowned DJ’s take to the Sensation decks during each eight-hour spectacle of extraordinary stage shows, acrobats, actors, state-of-the-art lightshows, lasers and fireworks. Performers dance across the venue and abseil from the roof, flames shoot from the stage and carnival floats part the crowds. The first ever Sensation took place at the [...]

WWF; Save as WWF
WWF; Save as WWF

 4 July 2011 – Every day entire forests are cut down to make paper. Paper that in many cases is senselessly used on documents which aren’t even read. So to stop unnecessary printing and encourage a new awareness about the use of paper, WWF (World Wildlife Fund) has developed a new, green file format; ‘.WWF’. [...]

Diesel; Island
Diesel; Island

 29 June 2011 – Welcome to Diesel Island, land of the stupid and home of the brave. A tropical utopia where the principles of Diesel’s ‘Be Stupid’ manifesto can thrive and flourish. After years of feeling marginalised by society, of feeling too colourful, courageous, individualistic of merely stupid to the rest of the world, Diesel [...]

Pottermore; Follow the Owl
Pottermore; Follow the Owl

23 June 2011 –  “Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.” With these words [...]

ROM; American ROM
ROM; American ROM

 22 June 2011 – Romania’s ROM chocolate bar was having an ageing, nostalgic consumer base and therefore it was losing the connection with youngsters. This development could be disastrous especially in a category in which success is depending on continuously establishing relationships with new generations. Generations who were preferring ‘cool’ American confectionery brands such as [...]

Hyundai; New Thinking. New Possibilities.
Hyundai; New Thinking. New Possibilities.

 21 June 2011 – People’s expectation towards individual mobility is more than just a means of transportation. The old understanding of cars therefore has become outdated. Nowadays a car is an extension of a consumers’ life and as such it has to resonate with different lifestyles and different meanings. To address this paradigm shift Hyundai [...]

Spread the Word Foundation
Spread the Word Foundation

 17 June 2011 – Every day we are targeted with thousands of uninspiring and commercial messages. It almost feels as if there is no room for great stories which broaden our view. Yet these stories can initiate change and improve the way we live together. This has inspired the Spredbudskabet Foundation (Spread the Word Foundation) [...]

Pedigree; Doggelganger
Pedigree; Doggelganger

 16 June 2011 – Pet overpopulation is a problem around the world, and New Zealand is no exception. Every year all around the country, thousands of dogs are lost and abandoned. They’re left to wander the streets, hereby facing a future that is far from bright. That is why Pedigree has launched the Pedigree Adoption [...]

Teddy Bear Museum; The Footprint Poster
Teddy Bear Museum; The Footprint Poster

16 June 2011 – ‘Don’t turn away what your indifference trampled’. In South Korea, about 1140 bears are kept in small and dirty cages for medical purposes. The reason behind maintaining this type of ‘bear farming’ is that people do not realize what bad influence their indifference upon this matter has on bears. So in [...]

Bacardi; Together
Bacardi; Together

 13 June 2011 – Bacardi is an iconic spirits brand with a unique history and heritage that has always portrayed a spirit of life. Their newest campaign ‘Bacardi Together’ enriches this thought by creating opportunities to bring people together both online and in real life to celebrate any occasion over a Bacardi cocktail. Bacardi therefore [...]

LEGO; Builders of Tomorrow
LEGO; Builders of Tomorrow

10 June 2011 – Every child is born blessed with a vivid imagination. But just as a muscle grows flabby with disuse, so the bright imagination of a child pales in later years if he ceases to exercise it. So wind turbines in the 80’s, energy saving bulbs in the 70’s or clamshell mobile phones [...]

Intel; The Museum of Me
Intel; The Museum of Me

7 June 2011 – If you ever wondered what an exposition about yourself would look like, then this is the moment to find out. With ‘The Museum of Me’ Intel gives you the opportunity to create a visual archive of your social life. This is done by compiling a three-minute long video which showcases all [...]

Red Hat Society
Red Hat Society

1st June 2011 – Over the years The Red Hat Society has become an international society dedicated to reshaping the way women are viewed in today’s culture, hereby supporting and encouraging women in their pursuit of fun, friendship, freedom, fulfilment and fitness. “The Red Hat Society began as a result of a few women deciding [...]

Burj Al Arab; Leave the ordinary behind
Burj Al Arab; Leave the ordinary behind

28 May 2011 – With ‘Leave the ordinary behind’ the Jumeirah Group has just launched its first ever online video campaign for the well-known and uber-luxurious Burj Al Arab hotel. The campaign is completely in line with Jumeirah’s promise to ‘Stay Different’, which has the aim to continuously deliver imaginative and exhilarating experiences. According to [...]

Unicef; Donate a Word
Unicef; Donate a Word

25 May 2011 – Lisa Zeitlhuber and Katharina Schmitt from the Miami Ad School have designed the ‘Donate a word’ campaign as a concept to raise money and awareness for the UNICEF education program. The campaign utilises the spelling feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a ‘Donate this [...]

Stadsmission; Homeless Banners
Stadsmission; Homeless Banners

25 May 2011 – Stadsmission’s ambition is to help the homeless of Stockholm. In order to do this Stadsmission is dependent on donations, so one of the organization’s main challenges is getting its message out, without too much media spending. ‘Homeless Banners’ does just that. The campaign is based around a blank, homeless banner with [...]

Be Out There
Be Out There

19 May 2011 – The nature of childhood has changed. There is not much nature in it. Be Out There’s mission is to return to the nation’s children what they don’t know they have lost; Their connection to the natural world. Kids today spend twice as much time indoors as their parents did, missing out [...]

Alpe d’HuZes
Alpe d'HuZes

18 May 2011 – Alpe d’huZes has the aim to empower people to convert a sense of powerlessness, caused by cancer, into one of strength. They do this by inspiring as many people as possible to constantly challenge and expand their boundaries. In memory of those who died too young of cancer and to inspire [...]

Cadbury; Share the Joy
Cadbury; Share the Joy

17 May 2011 – Share the joy is a movement designed to make New Zealand a happier place to be. It’s all about saying ‘yes’ to those everyday moments of joy, having fun, and sharing those little moments with others. The Share the Joy project has started by asking one simple question; “What does joy [...]

Seattle’s Best Coffee; Brew-lanthrophy Project
Seattle’s Best Coffee; Brew-lanthrophy Project

16 May 2011 – Every day, volunteers do amazing things while drinking really bad coffee. To help address this situation and continue the philanthropic legacy of parent company Starbucks, Seattle’s Best Coffee is giving back to non-profits with through their Brew-lanthropy Project. Seattle’s Best Coffee began the Brew-lanthropy Project by awarding a coffee makeover to [...]

Nike; The Chance
Nike; The Chance

6 May 2011 – With ‘The Chance’ Nike has given young football players the opportunity to compete, get noticed and get scouted at the highest level of the game. To make this happen Nike and Arsene Wenger (Arsenal) have launched a global campaign which has the aim of spotting talented footballers and providing them a [...]

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One Million Pages of Inspiration is a celebration of our imagination. The aim is to collect 1.000.000 inspiring stories, which help us to co-create a more beautiful tomorrow.
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