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Social Inspiration
Newcastle Brown Ale; Taste the Lighter Side of Dark
9 September 2011 – If there is only one thing Newcastle Brown Ale can teach you, it’s that things aren’t always as dark as they appear. Hence their newest out of home advertising campaign ‘Taste the Lighter Side of Dark’. With three branded public art projects (Trapped in a Schooner, Shadow Art and Human Installations) [...]
Durex; The Lover’s Fortune Teller
8 September 2011 – Taiwan is a very appealing country with a great heritage and rich traditions. Yet when it comes to the subject of sex, there seems to be a cultural taboo to talk about it. So in order to create awareness upon the topic of safe sex a creative approach was needed. Given [...]
Levi Strauss; Go Forth
5 September 2011 – Already a couple of years ago Levi’s started its Go Forth campaign, starting with their brand manifesto; I am the new American Pioneer, Looking forward, never back. No longer content to wait for better timer… I will work for better timer, ’cause no one built this country in suits. All I [...]
Al Noor; See Potential, Not Disability
2nd September 2011 – To raise positive awareness for people with special needs the Al Noor Training Centre in Dubai came up with a very inspiring campaign. By using the globally recognized disability symbol of a wheelchair in an innovative way they were able to pinpoint everything what people with special needs are capable of [...]
Coca Cola; Future Flames
1st September 2011 – The flame carried by Olympic Torchbearers is the most iconic symbol of the Olympic Games. With the Olympic Games coming up in London Coca Cola has started a nationwide search for ‘Future Flames’. A Future Flame is someone who possesses a burning passion – something they are really into and therefore [...]
True Affection; World’s Biggest Hug
19 August 2011 – In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise awareness on the problem of sexual exploitation of children and adolescents and to mobilize the Brazilian society to act against it, the True Affection (Carinho de Verdade) campaign has been launched. To gain the highest impact a [...]
Dance4Life; Start Dancing, Stop Aids
15 July 2011 – Half of the new HIV infections every day are among youngsters under the age of 25. Not only are they the most affected by HIV, they also have never known a world without it. So in order to fight aids, these youngsters have to be a part of the solution. That [...]
Sensation; Celebrate Life
8 July 2011 – World-renowned DJ’s take to the Sensation decks during each eight-hour spectacle of extraordinary stage shows, acrobats, actors, state-of-the-art lightshows, lasers and fireworks. Performers dance across the venue and abseil from the roof, flames shoot from the stage and carnival floats part the crowds. The first ever Sensation took place at the [...]
CouchSurfing
5 July 2011 – Every day, people across the world share coffee, play soccer, dance together and exchange all sorts of cultural experiences. The power of these experiences and the idea of sharing hospitality with one another have been the start of an inspiring movement called CouchSurfing. A movement which makes it possible to stay [...]
WWF; Save as WWF
4 July 2011 – Every day entire forests are cut down to make paper. Paper that in many cases is senselessly used on documents which aren’t even read. So to stop unnecessary printing and encourage a new awareness about the use of paper, WWF (World Wildlife Fund) has developed a new, green file format; ‘.WWF’. [...]
Asics; Boots against Racism
30 June 2011 – People of all colours can work easily together as a team. So in order to spread the message that racism has no place in sports, Asics has come up with the massively simple, yet extremely powerful idea to have a major soccer idol, El Loco Abreu, to wear boots of different [...]
Diesel; Island
29 June 2011 – Welcome to Diesel Island, land of the stupid and home of the brave. A tropical utopia where the principles of Diesel’s ‘Be Stupid’ manifesto can thrive and flourish. After years of feeling marginalised by society, of feeling too colourful, courageous, individualistic of merely stupid to the rest of the world, Diesel [...]
Pottermore; Follow the Owl
23 June 2011 – “Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.” With these words [...]
ROM; American ROM
22 June 2011 – Romania’s ROM chocolate bar was having an ageing, nostalgic consumer base and therefore it was losing the connection with youngsters. This development could be disastrous especially in a category in which success is depending on continuously establishing relationships with new generations. Generations who were preferring ‘cool’ American confectionery brands such as [...]
Hyundai; New Thinking. New Possibilities.
21 June 2011 – People’s expectation towards individual mobility is more than just a means of transportation. The old understanding of cars therefore has become outdated. Nowadays a car is an extension of a consumers’ life and as such it has to resonate with different lifestyles and different meanings. To address this paradigm shift Hyundai [...]
Spread the Word Foundation
17 June 2011 – Every day we are targeted with thousands of uninspiring and commercial messages. It almost feels as if there is no room for great stories which broaden our view. Yet these stories can initiate change and improve the way we live together. This has inspired the Spredbudskabet Foundation (Spread the Word Foundation) [...]
Pedigree; Doggelganger
16 June 2011 – Pet overpopulation is a problem around the world, and New Zealand is no exception. Every year all around the country, thousands of dogs are lost and abandoned. They’re left to wander the streets, hereby facing a future that is far from bright. That is why Pedigree has launched the Pedigree Adoption [...]
Teddy Bear Museum; The Footprint Poster
16 June 2011 – ‘Don’t turn away what your indifference trampled’. In South Korea, about 1140 bears are kept in small and dirty cages for medical purposes. The reason behind maintaining this type of ‘bear farming’ is that people do not realize what bad influence their indifference upon this matter has on bears. So in [...]
Bacardi; Together
13 June 2011 – Bacardi is an iconic spirits brand with a unique history and heritage that has always portrayed a spirit of life. Their newest campaign ‘Bacardi Together’ enriches this thought by creating opportunities to bring people together both online and in real life to celebrate any occasion over a Bacardi cocktail. Bacardi therefore [...]
LEGO; Builders of Tomorrow
10 June 2011 – Every child is born blessed with a vivid imagination. But just as a muscle grows flabby with disuse, so the bright imagination of a child pales in later years if he ceases to exercise it. So wind turbines in the 80’s, energy saving bulbs in the 70’s or clamshell mobile phones [...]
IKEA; Never Ending Forest
8 June 2011 – The IKEA vision is to create a better everyday life for many people. Obviously this includes a lot more than just providing a great home furnishing offer. It is also about taking social and environmental responsibility towards IKEA customers, co-workers and the people who produce their products. Therefore IKEA is committed [...]
Red Hat Society
1st June 2011 – Over the years The Red Hat Society has become an international society dedicated to reshaping the way women are viewed in today’s culture, hereby supporting and encouraging women in their pursuit of fun, friendship, freedom, fulfilment and fitness. “The Red Hat Society began as a result of a few women deciding [...]
Burj Al Arab; Leave the ordinary behind
28 May 2011 – With ‘Leave the ordinary behind’ the Jumeirah Group has just launched its first ever online video campaign for the well-known and uber-luxurious Burj Al Arab hotel. The campaign is completely in line with Jumeirah’s promise to ‘Stay Different’, which has the aim to continuously deliver imaginative and exhilarating experiences. According to [...]
United Tastes of 1097
27 May 2011 – Tasting experiences bring together people. ‘United Tastes of 1097’ embraces this thought and translated it into a restaurant concept which brings alive the senses of Dutch postal area 1097. The people living here are invited to co-create the ambiance and menu of the new venue. In order to participate in the [...]
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