16 May 2011 – Amsterdam Airport Schiphol is keen to be and remain Europe’s preferred airport. This means that passengers consciously choose to travel via Schiphol. They do so because Schiphol is much more than simply an airport: it is a dynamic hub where people feel welcome and where different worlds meet, just like in a modern city. Amsterdam Airport Schiphol aims to retain its position as a front runner in order to continue fulfilling this ambition; not only by listening to passengers and responding to their wishes, but also by continuing to inspire and surprise them.
With the innovative Airport Park, a hospitable and inspiring location where people can stay in a pleasant and green environment to relax, eat and drink, Schiphol has taken its ambition one step further. Travellers can even step outside to enjoy the sunshine on the terrace.
The feeling of being in a park is achieved through mixed reality technology: images of famous parks all over the world are displayed on the walls, while projections of butterflies and the sounds of animals, bicycle bells and playing children further help bring the park to life. Just as in any big city, the Airport Park is a haven of tranquillity. Travellers can relax under the trees on designer chairs upholstered in ivy, or enjoy a drink and a snack on one of the wooden picnic benches. A 130-year-old tree serves as a signpost for everything the park has to offer.
The park features a variety of sustainable applications. Travellers can recharge their mobile phones pedalling one of the bicycles that are used to generate energy. LED lighting is used wherever possible and daylight enters the park through tube lighting and fibre optics cables.
Catering outlets and services
Of course no airport park could do without food and beverage outlets and services. Visitors to the park can enjoy fair trade coffee, fresh juices, hamburgers on organic buns and many other delicious snacks at the Park Café. Food and beverages can be taken outside to the terrace or enjoyed in the park. Power points for laptops and other electronic equipment that requires recharging can be found at the edge of the park.
To find out more about this inspiring project please visit; http://www.schiphol.nl/Reizigers/OpSchiphol/SchipholAirportPark.htm
May 16, 2011 | Filed under Branding, Communication, Entertainment, Innovation, Inspiration, Marketing, Social Inspiration, Sustainability and tagged with 0.000.013 Inspiration, Branding, Communication, Entertainment, Innovation, Marketing, Sustainability.