3rd May 2011 - The world is so beautiful, but yet so vulnerable. With Project Earth Opel now has taken its turn to show the world why that is and how we can best protect our planet. The project therefore is putting together an expedition team under the patronage of NASA scientist Dr. Buzz Aldrin.
Together the expedition team will visit four specially selected organizations from the most important ecosystems in the world, which can be found in the Arctic, the Gulf of California, the rainforest in Panama and the African Savanna. Here all of the participants will learn what it takes and what is needed to preserve our planet for generations to come.
To find out more about this inspiring project please visit www.opelprojectearth.com.
May 3, 2011 | Filed under Branding, Communication, Inspiration, Marketing, Social Inspiration, Storytelling, Sustainability, Value Proposition and tagged with 0.000.008 Inspiration, Branding, Storytelling, Sustainability, Value Proposition.